From John Hinson: Marketing Mastery for 2025: Balancing Growth and Efficiency for Small Businesses (Ep. 92)
- Investing at least 10% of revenue into marketing is crucial for sustainable growth, rather than treating it as a fixed expense.
- Businesses should balance "hunting" (lead generation) and "farming" (nurturing existing clients and referrals) to maximize long-term success.
From Michael DeLon: Creating Your Book....Without Writing a Word (Ep. 06)
- Writing a book can be a game-changing marketing tool when it shares a compelling, authentic story that connects with potential clients.
- Instead of struggling with writing, business owners can use a structured "speak-to-write" approach to efficiently create a powerful book that enhances their authority.
From J.B. Andrews: Sales Team Help! (Ep. 31)
- Scaling a business successfully requires a clear strategy, structured roles, the right talent, and ongoing skills development.
- Growing too fast without a strong foundation can lead to inefficiencies, so businesses should prioritize profitability over rapid expansion.
From Richard James & Michael Strauch: Pricing, Pricing, and Profits! (Ep. 37)
- Law firms often underprice their services due to emotional hesitation, but strategic pricing can increase both revenue and perceived value.
- Tracking key sales metrics—like consultation close rates and client commitments—helps firms optimize pricing and improve profitability.
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Show notes by Podcastologist Andy Santiago
Audio production byTurnkey Podcast Productions. You're the expert. Your podcast will prove it.
