In this episode of The Author's Corner, Robin sits down with John Pabon, sustainability expert and author of The Great Greenwashing. John shares the combination of frustration, stupidity, and hubris that inspired him to write and self-publish his first book, Sustainability for the Rest of Us: Your No-Bullshit, Five-Point Plan for Saving the Planet. Robin and John discuss his decision to write in his own voice, in a way that spoke to a mass audience, rather than the way he would normally speak to his peers in the sustainability sector. You'll also learn about the concept of "greenwashing:" a process in which companies and governments will wrap themselves in the language of sustainability, in an effort to distract people from the bad environmental practices they have in the background.
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Resources Mentioned in this Episode:
About John Pabon:
John Pabon has spent two decades in the business of saving our Earth. After leaving his role at the United Nations, John traveled the world studying the impacts of sustainability first-hand in factories, on fields, and in Fortune 500s. His mission is to move sustainability from theory to practical strategies that help people and businesses confidentially make real impact.
Over his 20-year career, he’s had the privilege of working with the United Nations, McKinsey, A.C. Nielsen, and as a consultant with BSR, the world’s largest sustainability-focused business network. He is the founder of Fulcrum Strategic Advisors, Programme Director for The Conference Board’s Asia Sustainability Leaders Council, and serves on the board of advisors to the U.S. Green Chamber of Commerce. John is also the author of Sustainability for the Rest of Us: Your No-Bullshit, Five-Point Plan for Saving the Planet. His upcoming book, The Great Greenwashing, is out June 1st, 2023.
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