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“If you want to build your business, research shows that one of the best ways to do it is to use direct mail to drive prospects to your site. It’s the combination of direct mail with an online presence that packs such a powerful marketing punch. Even Google, probably one of the iconic internet businesses, sends out direct mail campaigns.” -Craig Simpson

I can personally attest to the success of direct mail. However, it’s a fairly complex process and takes time, research, and dedication to get it right. To help out my listeners, my longtime direct mail guru, that I have used for over 5 years, is here to give you the inside scoop on how to make the most of your direct marketing campaigns.

Tune-in to hear Allan Goodman, who has been in the business for over 30 years, share all his direct mail secrets.

Tip of the Day:

Analyze your direct mail data, and keep testing for consistently better response rates. -Allan Goodman

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