Donnie Lichtenstein is one of Pete’s senior colleagues at the University of Colorado’s Leeds School of Business. He attended the University of Alabama for his undergraduate degree in Marketing and received his PhD from the University of South Carolina. He was an assistant professor at LSU prior to joining CU, where he has been since. He has taught a wide array of classes and has served as both the Chair of the marketing division and in the School’s Dean’s office. His main area of research interest is behavioral pricing, and in 2004 was recognized with the Fordham Lifetime Achievement Award in Behavioral Pricing Research.
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