Description

Doug Price is the creator of The Agave Social Club, a leading platform and podcast dedicated to the stories, culture, and craftsmanship behind tequila. With over 100 interviews featuring industry experts — from legendary master distillers to emerging brand owners — Doug has become a trusted voice in the world of agave spirits.

Through engaging storytelling and educational content, Doug has built a loyal community of over 125,000 followers across social media and has produced videos reaching millions of viewers worldwide. His work celebrates authenticity, tradition, and innovation within the tequila industry — all while spotlighting the people and places that make Mexico’s most iconic spirit so special.

Driven by a genuine love for Mexico and its agave heritage, Doug continues to use his platform to connect audiences with the heart and soul of tequila.

In this episode, Philip and Doug Price discuss: 

• Reverence changes how value is experienced
• Authenticity reveals quality more than polish
• Community gives products their deepest meaning
• Action turns moments into movements

Lightbulb Moments:

• Understanding the years of labor behind tequila transforms it from a casual drink into something meant to be respected and savored.
• Additives and over-processing can mask character. True tequila favors honest expression over engineered smoothness.
• Tequila becomes more than alcohol when it serves as a medium for storytelling, connection, and shared experience.
• Crisis and opportunity matter only when met with execution. Starting and iterating create a lasting impact where ideas alone cannot.

“The opportunity of a lifetime must be seized within the lifetime of the opportunity.” - Doug Price

Connect with Doug Price: 

Website: https://www.theagavesocialclub.com/ 

Podcast: https://podcasts.apple.com/us/podcast/the-agave-social-club/id1528306060 

YouTube: https://www.youtube.com/@iamdougprice 

Connect with Philip: 

Website: https://www.fornarolaw.com/ 

Podcast Website: https://lbmpodcast.com/ 

"X": https://x.com/FornaroLaw 

Pinterest: https://www.pinterest.com/philipfornaro/ 

YouTube: https://www.youtube.com/@fornarolaw3002 

LinkedIn: https://www.linkedin.com/in/fornarolaw 

Instagram: https://www.instagram.com/fornarolaw/ 

Facebook: https://www.facebook.com/FornaroLaw 

https://www.facebook.com/philip.fornaro.3/ 

Podcast Production by Turnkey Podcast. Thinking of starting a podcast? Get more info at https://turnkeypodcast.com/or reach out to Doug Sandler directly at Doug@TurnkeyPodcast.com or call 410-340-6861. 

You’re the expert. Your podcast will prove it.