Description

The owner and founder of Cummings Marketing/Communications, Nancy is a highly effective communicator and respected leader experienced in conceptualizing and organizing marketing and publicity campaigns and strategic partnerships that spur growth. Previously, she led the La Grange Business Association and directed its expansion as an influential business group in the western suburbs. Nancy’s passion for strengthening La Grange’s reputation as a small business hub and a destination for day tourism stems from her experience in the hospitality industry where she learned how to brand and package excitement while working with prominent hotels.

In this episode, Philip and Nancy discuss: 

• Get involved with business associations
• Outsourcing tasks and hiring experts 
• The art of problem-solving 
• Listening to understand 

Key Takeaways:

• Local business associations for small business owners provide a built-in network, a sense of community, and opportunities for education and partnerships. Get involved locally, whether through a business association, chamber, or main street organization.
• Admitting when you don’t know something and seeking advice from experts is a sign of strength. Outsource tasks and bring in specialists when needed, rather than pressuring yourself to be the expert in everything.
• Problem-solving is an art. It involves brainstorming with clients, colleagues, and others in the industry, as well as studying how competitors have approached similar challenges. Pivoting and adapting in the face of adversity is the way to success. 
• Listen to people, truly try to understand their perspectives, and make them feel seen and heard. Strive to always engage others and learn about their experiences. 

“Business is all about relationships. It doesn't matter what business you're in.” - Nancy Cummings

Connect with Nancy Cummings: 

Website: http://www.cummingsmarketing.com/

LinkedIn: https://www.linkedin.com/in/nancyrcummings/

Connect with Philip: 

Website: https://www.fornarolaw.com/ 

Podcast Website: https://lbmpodcast.com/ 

"X": https://x.com/FornaroLaw 

Pinterest: https://www.pinterest.com/philipfornaro/ 

YouTube: https://www.youtube.com/@fornarolaw3002 

LinkedIn: https://www.linkedin.com/in/fornarolaw 

Instagram: https://www.instagram.com/fornarolaw/ 

Facebook: https://www.facebook.com/FornaroLaw 

https://www.facebook.com/philip.fornaro.3/