Description

Acting as a kind of “business development therapist,” Steve Fretzin coaches and trains lawyers with the most modern-day business development skills, providing precise tips, fresh ideas, and actionable tasks that drive tangible results.

The host of the BE THAT LAWYER podcast, Steve has been featured in the Chicago Tribune, Crain’s and Entrepreneur.com and has appeared on NBC News and WGN Radio. He has written three books on legal business development, is a regular contributor to the Chicago Daily Law Bulletin and has published articles in Attorney at Law magazine, the National Law Review, the American Bar Association and the Illinois State Bar Association.

In this episode, Philip and Steve Fretzin discuss: 

• Transforming your career through networking 
• Avoiding pitfalls in networking and communication 
• Enhancing trust and conversion rates 
• The power of follow up and intentionality 

Key Takeaways:

• Networking is more than just exchanging business cards; it's an art form that, when done right, can transform your career, especially in the legal industry. Establishing strong local connections can make networking instinctual, turning it into a powerful tool for business development. 
• Pushing one’s agenda relentlessly and failing to listen can doom potential connections. Do your best to genuinely understand people and focus on providing solutions to their problems. 
• Identify strategic partners, target specific professional groups, delegate tasks. By doing all this, you’ll be able to enhance trust and conversion rates. Remember that networking is all about meeting the right people, listening attentively, asking insightful questions, and helping selflessly.
• With the right follow-up and personal touch, you’ll be able to see an uptick in conversion rates, leading to long-term business benefits.

“When the person feels understood and listened to, and then there's an opportunity to help them - it's like the grand prize of networking, from a standpoint of how you just made someone else feel, which may ultimately be the most important thing.” - Steve Fretzin

Connect with Steve Fretzin: 

Website: https://www.fretzin.com/ 

LinkedIn: https://www.linkedin.com/in/stevefretzin/ 

Connect with Philip: 

Website: https://www.fornarolaw.com/ 

Podcast Website: https://lbmpodcast.com/ 

"X": https://x.com/FornaroLaw 

Pinterest: https://www.pinterest.com/philipfornaro/ 

YouTube: https://www.youtube.com/@fornarolaw3002 

LinkedIn: https://www.linkedin.com/in/fornarolaw 

Instagram: https://www.instagram.com/fornarolaw/ 

Facebook: https://www.facebook.com/FornaroLaw 

https://www.facebook.com/philip.fornaro.3/