Catalytic leadership requires a fundamental shift from abdication to intentionality, focusing on the DNA of your team as your most important asset. Dr. William Attaway of the Catalytic Leadership Podcast shares how leading yourself is the hardest task you will ever face, but scaling a business to the 6 and 7-figure mark demands developing leadership as a specific skill. By transitioning from a startup mentality to a CEO perspective, entrepreneurs learn that "what got you here won’t get you there," necessitating new systems, processes, and a commitment to hiring the right people rather than just "warm bodies."
Dr. Attaway emphasizes that success in both leadership and podcasting comes from evaluated experience—the habit of asking what went right, what went wrong, and what to do differently next time. By amping his production to twice per week, he leverages his podcast as a high-value networking tool that builds deep trust with his target audience of marketing agency owners. This approach ensures that every conversation is an opportunity for relationship-building and authority-building, moving beyond "coasting" into a proactive pursuit of excellence that resonates with high-level leaders.
