In this episode, JJ and Doug discuss:
- Transitioning from podcast to thriving business
- Breaking the limits of podcast monetization
- The most underrated and impactful monetization strategy
- The multi-step process of podcast monetization
Key Takeaways:
- Turn your podcast into a thriving business by engaging with your audience and discovering service opportunities. If your podcast isn’t working out according to plan, don’t worry because podcasts can evolve beyond their original purpose and become something better.
- The power of a podcast isn't limited to direct monetization; it can effectively serve as a lead magnet and a part of a sales funnel. Use guest appearances for soft selling and qualify potential clients through podcast interactions.
- One of the most underrated yet most impactful strategy in podcast monetization is the 'guest-to-gold' approach, which involves transforming podcast guests into clients, referral sources, or even joint venture partners. This is achieved through authentic relationship-building rather than focusing on immediate profits.
- The multi-step process of monetization: qualifying, interviewing, and following up with podcast guests. Each phase is pivotal, with proper follow-up deemed critical to unlocking monetization opportunities. This multi-step process can go by more smoothly for people who recognize the value of guidance and coaching in this area.
"I strategically invite people on my show that have a great message. That is really important if you're thinking about growing an audience of any size or having a message that has continuity, then you want to talk to an audience that will resonate with the message that you are sharing.” - Doug Sandler
Connect with JJ and Doug:
Websites:
www.jjflizanes.com
www.turnkeypodcast.com
More info on how to make money podcasting:
http://5waystomakemoneypodcasting.com/
