It's not uncommon in the fitness industry for great brands to launch with a good class offering but a limited ability to grow revenue. In this conversation, I connect with Kelsey Willhite who's an expert at moving the needle on critical metrics in the fitness industry: booking rates, conversion rates and of course revenue generated.
In our conversation, Kelsey shares her journey from being a member to a general manager and then to a corporate role, discussing the challenges of balancing work and family life.
She emphasizes the importance of building trust in sales coaching, the differences between boutique and big box fitness, and the current trends in the industry.
Kelsey also offers advice on career advancement and highlights her leadership style, which focuses on empathy and trust. The conversation concludes with insights on navigating setbacks and embracing new opportunities.
Takeaways:
- Balancing work and family requires acceptance of chaos.
- Sales coaching is about building relationships, not just processes.
- Empathy in coaching makes Kelsey more relatable to clients.
- Boutique fitness focuses on relationships, while big box fitness emphasizes amenities.
- Consistency in follow-up is crucial for converting leads.
- Kelsey believes in practicing sales techniques before engaging with clients.
- Networking is essential for career advancement in the fitness industry.
- Trust is a key component of effective leadership.
- Kelsey emphasizes the importance of embracing opportunities, even when feeling unqualified.
More from Kelsey:
LinkedIn: https://www.linkedin.com/in/kelsey-willhite-9a87a3203/
More from Jessica:
Jessica has spent the last 25 years promoting and protecting global franchise brands such as Gold’s Gym, Club Pilates and Burger King.
In 2020, she shifted her focus from driving demand for brands to building brands. She built her first start-up, KickHouse from 0 to 30 locations before exiting to Mayweather Boxing + Fitness in 2022.
Currently, Jessica is focused on building a marketing agency called SizzleSociety. The agency’s core clients are fitness franchises and young brands that are looking to grow via franchising.
LinkedIn: https://www.linkedin.com/in/jessicayarmey/
Instagram: https://www.instagram.com/jessicayarmey/
Twitter: https://twitter.com/JessicaYarmey
Website: https://jessicayarmey.com/
More from SizzleSociety:
Website: https://sizzlesociety.com/
Instagram: https://www.instagram.com/sizzlesociety/
To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com
