Wanna learn the scrappy side of B2B marketing through the lens of martial arts?
Then tune in this week to learn tried & tested techniques from Brazilian Jiu Jitsu practitioner and CMO, Ryan Kovach. His expertise in SEM, paid social & PPC can change your marketing game in a way that will allow you to roll with the big guys!
Tune in for this energetic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.
Jeremiah introduces the message of the week, “It’s not about what you get in the end, it’s who you become along the way”, which can be applied to both Jiu Jitsu and Marketing. Jeremiah introduces his guest of this week Ryan Kovach, who is skilled in both marketing and Brazilian Jiu Jitsu. The two discuss prominent influencers in the Brazilian Jiu Jitsu (BJJ) community, and how many of them are also entrepreneurs, and marketing specialists. Ryan discusses how Jiu Jitsu has impacted his life, and how he enjoys BJJ because it is a sport that someone can compete in at any age and any stage of life. Jeremiah and Ryan both discuss how BJJ is a prominent part of their lives, as not only them, but all of their family members also compete in Jiu Jitsu. The two also discuss their training experience with BJJ, and their journey through the different Jiu Jitsu belts. Ryan makes comparisons between BJJ and marketing, comparing people who tend to hop between schools and not take the time to practice to people in marketing who keep changing up their marketing strategies when they do not instantly see success.
Ryan explains his journey in marketing, and how he got into entrepreneurship because he came from an entrepreneurial family. He explains that he is creative, and found an interest in advertising and design, and how he originally worked for his mother’s company, and broke away and started his own advertising company, until 2009 when the stock market crashed. Afterwards he decided to sell that advertising company, and then founded his current marketing company. He explains he now vets his clients, to make sure they have the correct mindset of marketing, and that there is no get rich quick strategy in marketing. Jeremiah and Ryan make parallels between BJJ and marketing, and how BJJ teaches the virtue of patience, which is a necessity when it comes to marketing. Jeremiah explains how he plans to create a social media account called “Jiu Jitsu saved my Restaurant”, as BJJ in fact saved his restaurant and the lessons and techniques he learned in Jiu Jitsu kept him motivated and level headed while running his restaurant during the Covid-19 pandemic.
The two discuss managing UFC fighters, and Ryan’s experience with managing the fighters. Ryan explains how someone’s persona in fighting is very important when it comes to marketing them, and how one of his clients wanted to put on the persona of a gentleman, even though his fans already liked him for his real personality. The two discuss whether or not marketing is too safe in the modern day, and how in the early 2000s the trend in marketing was risque advertisements. Ryan brings up his dislike cancel culture, and how in his opinion too many people are offended by advertisements that were popular in the past, and how this causes modern marketing to be too safe. Ryan discusses Connor McGregor, and how he makes so much money fighting because of how he markets himself, and his attitude towards the other players increases his popularity. The two also discuss how making mistakes is common and not something to be scared of, because in reality no one cares about the mistake as much as you do, and it is better to try something and fail than to not try at all.
Jeremiah and Ryan discuss the need of having an external mentor and accountability partner, to keep you motivated and in line for growth. The two also discuss how many people are fake on their social media profiles, and when trying to find a mentor avoid people who are not being one hundred percent truthful in their social media presence. They also discuss how many people who have failed in business are now CEOs, and that there are very few people who are high up in business who have not completely messed up in business prior. Ryan discusses how he had created a baby proofing company for homes in the past, due to the opportunity that he noticed there were no baby proofing companies already established in his area.
