It's anniversary time again!
Craig Selinger is a successful CEO and digital & SEO strategist. His first show with me was Valentine's Day 2020, and a year later Craig is returning with lots more love for online outreach.
It's been a year of obstacles for us all, but Craig is adept at turning adversity into advantage. I'm so excited to hear about the tactics he's unlocked since we last spoke!\
Tune in for this energetic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.
Jeremiah introduces the message of the week, “digital outreach is the jiu jitsu of marketing”, and introduces his guest Craig Selinger, a CEO and Digital & SEO strategist, and asks his opinion on the message of the week. Craig believes that just like in jiu jitsu, for marketing one has to focus on and perfect the basics, to be able to successfully work on more difficult and complex techniques. Jeremiah and Craig discuss how to figure out when to best use certain foundational techniques depends entirely on the context of the situation, both in jiu jitsu and in digital marketing. They also discuss advice that they often received with well experienced marketing and digital marketing professionals that one must get comfortable with being uncomfortable. Craig discusses his experience with martial arts training, and how if he wasn’t asked to start jiu jitsu, he might have never started it due to the fear factor of the unknown. The two also discuss the nuances between working at your business and working for you business, and how this connects to jiu jitsu, and how competitions are not always all or none, and it is going to be difficult for one to be successful if they look at marketing from this standpoint.
Craig explains what his companies are, and what they do, with one of his companies is a speech language therapy company, and the other is a tutoring company for kids of all ages. Craig explains how in recent months because of the Covid-19 pandemic his company has become primarily remote, while prior to the pandemic his companies were primarily in person. Jeremiah and Craig spoke about the first time they discussed Search Engine Optimization (SEO) in relation to Craig’s companies, and how everyone present was surprised to learn the extent that SEO can benefit their businesses. Craig explains how in terms of his speech language therapy company he only has to focus on local competition, while with his tutoring business, he is going up against multi million dollar companies, and the use of SEO has helped him compete against these big companies. Craig explains what SEO is and how it works in terms of businesses, and the difference between local and non-local SEO.
The two discuss how because of the pandemic, many people have to think more digitally minded to keep their business running successfully, and the idea that Craig came up with to help many brick and mortar local businesses transfer to a more digitally minded outset, to focus on social media and other digital avenues. Jeremiah talks about the club house sessions and mastermind sessions he’s been to, that in recent months because of the pandemic, they have been more and more focused on digital outreach. The two also discuss how becoming comfortable with digital marketing is liberating, in the way that it gives you more control and more options to get more customers for your business. Craig explains his past with business and digital marketing, and how he is mostly self taught, as he has no academic background with business. The two discuss the benefits and drawbacks from being self taught in business and digital marketing.
Jeremiah and Craig discuss the last time Craig was on the show, before the pandemic, when they were able to complete interviews in person. They also discuss authenticity and how that translates to social media marketing, and the importance of finding your true authentic self in the business realm and selling that to your customers. Jeremiah and Craig go through the steps that Craig would go through to help brick and mortar customers go digital. Craig explains that first he would help the customer figure out their target audience, and how to advertise to that audience to bring more traffic to their website. Craig also explains how he would find those people who would be his customer’s target audience, and that for his customer he would create a course that allows his customers to view their progress throughout the entirety of the course, with physical evidence such as videos, that his customers can look back on in the future.
