If there’s an industry that knows about brand building it’s real estate! This week I’ll be chatting about personal brand & marketing with Vincenzo Valentino. He’s a successful Connecticut real estate specialist who knows how to brand & connect
Tune in for this energetic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.
Jeremiah introduces his message of the week, “There’s a product of service, there's your personal brand, and everything in between is a commodity”, with focus being on working on your personal brand. Jeremiah then introduces his guest Vincenzo “Vinny” Valentino, a successful real estate specialist, and the two discuss the importance of one’s personal brand in real estate. Vincenzo describes his journey through the entertainment industry, and why he moved to the real estate industry. The two discuss social media, and how Vincenzo puts a focus on the other aspects of his work in his social media, as everyone already is aware that real estate agents sell houses, but those potential clients do not know the other aspects of his life. Jeremiah and Vincenzo discuss how infatuated everyone is with real estate, and how even if people are not directly involved with the industry, they still love to talk about it when it is brought up. Jeremiah brings up the point that with social media, entrepreneurs are given the opportunity to be vulnerable and show different aspects of their personality, and make a connection with potential customers. The two discuss how pain is a relatable concept, especially during the Covid-19 pandemic, and how exposing one’s pain on social media allows one to connect with others more easily, rather than posting about their success on their social media, which isn’t always as easy to connect to.
Jeremiah and Vincenzo discuss imposter syndrome, a psychological situation in which a person feels as if they don’t belong in or deserve what they have. Jeremiah explains his personal experience with imposter syndrome, and how even if you have a lot of confidence in yourself, it is still possible to have imposter syndrome. The two discuss how they each deal with and overcome their imposter syndrome. Jeremiah and Vincenzo also discuss reservations in relation to social media, and what one can do to keep themselves motivated to continue to post and figure out different ways to help your clients through social media. The two also discuss the different avenues that are opened because of social media and other digital platforms, and Vincenzo brings up the example of how he plans on expanding to Florida and how he can still gather information from other realtors and begin the expansion completely online.
Jeremiah and Vincenzo discuss podcasting and radio shows, and Vincenzo brings up his experience with running his grandfather’s Italian radio station. The two also discuss Clubhouse and other advancements in making connections between you and your contemporaries in your industry, and also the lack of privacy and increased efficiency because of these advancements. Vincenzo also explains his time in the entertainment industry as a DJ is what gave him his passion for business, and how he wanted to continue to expand the business even at a young age. Jeremiah continues off of that point explaining his experience in live music as a young student, and how running bands is what gave him a passion for business. That because he was in high school at the time and not working a full time job like his bandmates, he was tasked with finding venues and handling the money. The two discuss the selling process of real estate, and the most important aspect of real estate is to make the customer happy, and that will bring you success. Jeremiah and Vincenzo discuss whether or not real estate is a viable side hustle, and whether or not referrals are a better option for a side hustle for someone like Jeremiah, who already has a business.
Jeremiah and Vincenzo discuss different online avenues to continue to expand one’s business, as well as Vincenzo’s personal website. Vincenzo explains the different kinds of online and offline platforms that his company partakes in to continue to expand the business, bringing up the example of how the company’s office has a studio made for the purpose of online calls, and videos made for digital marketing. The two discuss how in marketing fifty percent of it always works, but they don’t know which fifty percent is working. Vincenzo explains why his company put a focus on direct mail marketing, as well as calling potential clients and potential sellers. The two also discuss QR codes and the benefits behind them.
