This week, welcoming to the show.....drum roll please.......(some of you will do a doubletake).... Jennifer Schratwieser!! We haven’t spoken in years, but after seeing her post on marketing this past Monday, I had to have her on. Tune in for a thoughtful & possibly hilarious discussion(she’s got mad dirt on me!
Tune in for this energetic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.
Jeremiah introduces his guest for this week’s show Jennifer Schratwieser, who’ve worked with each other in the past in the restaurant business. Jennifer and Jeremiah discuss Jennifer and her brother’s work in the car industry as well as her sister’s work in real estate. Jennifer explains her transition between industries to media sales, where she created her own print publication. Jennifer explains her process of creating a print publication for her autotrading work, and the intricacies of each step in the process.
Jennifer explains how she got to where she currently works at Channel 13 in Norfolk, Virginia, as well as how the Covid-19 pandemic has affected her work life. She explains the responsibilities for her job at Channel 13, where she works in ad sales, and selling commercial time. Jeremiah retells a similar experience where he worked in ad sales for BET. Jennifer and Jeremiah discuss the differences between selling commercial space between national and local levels. Jeremiah explains how the Covid-19 pandemic has been affecting his business in the winter months.
Jeremiah and Jennifer discuss intimacy in marketing through social media, specifically through Facebook posts that Jennifer has made. Jennifer explains the importance of creating relationships with clients to keep business successful, and how Facebook is a great avenue for this. Along with this Jennifer explains how television networks use social media, and streaming services to figure out how best to reach their target audience. Jeremiah explains how he uses the social platform Clubhouse that’s invite only, and geared towards businesses and business owners. The two also discuss the importance of livestreaming in modern social media marketing.
Jeremiah and Jennifer explain the nuances between digital and print marketing, and how best to digital market a business without the help of a network. The two discuss what are best avenues for digital marketing during the Covid-19 pandemic, as well as how the pandemic has affected ad revenue. Jeremiah explains how marketing is a gamble, but it is necessary to stick with one form of marketing for a while before adding or switching strategies.
