At the beginning of the year, Andrew Penziner had been making plans to sunset his video production company - Motivity - after nearly 15 years in business.
He had hopes of getting a job at a larger company, but COVID shut down or halted the operations of most production, so Andrew made the decision to continue on the entrepreneurial path and keep his business running.
These days he has a renewed sense of ownership, and he's found a lot of interesting opportunities along the way.
Tune in of Friday to hear Andrew's story and learn some of the new tactics in the video production industry.
Listen in to this energetic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.
Jeremiah introduces the guest of the show, Andrew Penziner. They begin the conversation with Andrew discussing his entrepreneurial journey, working in the TV industry as a producer. Andrew gives his thoughts on the evolution of the advertisement and video production industry from the sixties into the internet/TikTok era. Jeremiah then talks about his usage of TikTok and how social media has become such a vital part of music and culture.
Andrew discusses the ins-and-outs of his business, Motivity Video, defining short-form video for listeners. Andrew and Jeremiah then go back and forth on social media, before Jeremiah inquires more about his journey from TV production into the digital video production industry. Jeremiah discusses his brief stint in the media creation industry, also working in TV production, before making the transition into the food and beverage world. They then go back and forth on the creative part of the business and the new digital marketing space.
Andrew then tells the story of branching off into the video production industry by himself, forming his own LLC. and finding some footing in the entrepreneurial landscape. They jump to today where Andrew gives his perspective working in this industry during the pandemic, comparing his situation to the recession in 2009. Jeremiah then speaks to the importance of adaptability and having thick skin in the face of uncertainty.
Jeremiah inquires about the future of the video industry on the other end of the pandemic. He then talks about his aims earlier this year to break the mold of industry standards, forming an idea for video generators to help create videos in strategic and efficient ways in the era of social-distancing. Andrew drops his contact information and website for listeners to close out the show.
