In a growing digital landscape, the use of social media for businesses & entrepreneurs is nearly as important as cash flow. But how does one make the most out of social media?
This week we'll hear from Gridlock Media CEO, Andamo Hondo, on first what it was like to build a successful social media company, and also how his company's strategies with help your business grow.
Tune in for this energetic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.
Jeremiah introduces his message of the week, “I want to do better today than I did yesterday”, which is a quote from his guest, Andamo Hondo, the CEO of Gridlock Media. Andamo explains his experience in running a social media based business, and what kind of people he believes are well suited for social media digital marketing. Andamo continues to explain how he first became interested in creating content, as when he was working in music he had to create his own graphics, and videos to promote his music, and how these skills were easily transferred to his current career of running a business of creating advertising and promotional material. He explains how he prefers this method compared to the freelance career path for skills like photography or graphic design, as through the business he has a more steady income for him and his employees that can not be found in freelance. The two discuss the ins and outs of Gridlock Media, and how Andamo takes an organic approach towards advertising his business. Jeremiah brings up the point that he believes that paid advertising while not as ideal as organic advertising, it does lead to more organic advertising.
Jeremiah and Andamo discuss how Gridlock Media has recently gone international with their clients, and how in the future Andamo wants to create photography training within Gridlock Media to help photographers improve, so they can be successful during and after their time at Gridlock Media. The two discuss the differences between hiring freelance workers compared to full time employees, and the benefits of each option. Jeremiah describes the concept of working for and working at your business, and how its difficult for one’s business to become sustainable if one takes on all of the responsibilities of their business. Andamo discusses how he views communication as one of the most important elements of running a business, and how he focuses on learning what the photographers he employs want to do with their career, he can better assign them jobs that they will be able to both excel at and enjoy. Jeremiah and Andamo discuss their opinions on nine to five jobs, and how they believe that there is nothing wrong with having one.
Jeremiah and Andamo discuss investor and board of trustees, and Andamo explains why he has a board of trustees for his business even though he does not have investors for Gridlock Media, which is due to him starting a new business in home renovation. The two discuss how the Covid-19 pandemic has affected people’s careers, and how many people had decided to start their own businesses because of either losing their jobs or realizing their fragility in their current career, which creates a need for digital marketing experts. The two also discuss entrepreneurial mentorship, and how Andamo wants to go into mentorship as he is passionate about helping other people start their own businesses and avoid fatal business mistakes. Jeremiah discusses his experience on working on a board of trustees for a local nonprofit and how this experience has affected how he operates his business.
Jeremiah and Andamo discuss whether or not the market is oversaturated with social media companies, and whether or not there's room for new people to join in, be successful, and make a living. Andamo discusses how he believes that there is wiggle room for new people depending on the niche of content they are successful with, as everyone thinks differently, and if you do it differently enough you can be successful. Andamo also explains how honesty is one of the most important aspects of working with clients, that being upfront with what you are confused with and what can logistically be done is the best approach to working with clients. The two discuss specialization, and how if one figures out and is honest with themself with where they are, and are able to find their specialization they will be fine in starting in social media digital marketing. The two discuss posting across platforms, and Andamo brings up the point of not posting the same graphic across all platforms at the same time, and by diversifying one’s content they are able to get more interactions and a farther reach on social media.
