I'm very excited to share with you a little bit more on how I actually get paid to find my leads.
In the past, I have taught this concept several times… But I wanna share with you some more examples.
When I was going around talking to a bunch of friends and family… And I was doing exactly what I was supposed to do… I'm not bad mouthing that, you understand?
There's nothing wrong with talking to friends and family.
Where I have the issue is before you even approach them, when you know, "Hey, they're not gonna be a great fit," but you go forward anyway.
Or you have to convince them in. Have you ever noticed that those are the people that you have to hold a cattle prod to their back to get them to do anything.
I don't want that kind of individual. I want somebody who WANTS to be in, who WANTS to be a runner, who is ready to work.
And who actually WANTS to build a real asset… And not just a little money on the side. I WANT actual runners, people who are looking to build a business.
GENERATING LEADS WITH FRONT-END PRODUCTS
Every business needs leads.
So what do you do?
That was the issue I ran into.
I remember when I finally walked through my entire list, and there were multiple times I wrote out 240 people… And I was like, "Look at all these people. Oh, my gosh. And if they got even a fifth of that... "
And you start playing the percentage game. "What island will I buy?"
I joke about that, but that was one of the things that I was like, "Holy cow."
And it was one of the things that I was super concerned about when it suddenly wasn't working 'cause I was like, "Where else do I get my leads from? I have no idea where to get my leads."
And suddenly the business was dead and I couldn't talk to anybody. This is something that, if you've not run into in the past... You're gonna run into it.
If you don't figure out a lead machine, if you don't figure out a lead system, it's going to DIE.
Every business that does not have consistent leads and cash flow dies.
Those are the two numbers you should always watch.
How many leads am I getting?
Actual leads.
Not just like, "I'm kinda interested."
Qualified leads. Track them every month.
We started doing that on a white board. When we started actually tracking the leads, for some reason without me even consciously doing more, we doubled the next month.
Then after that it was like, another 50% higher than that… Just by us tracking it.
I encourage you to start tracking the amount of leads coming in.
ACQUIRING CUSTOMERS WITH FRONT-END PRODUCTS
I wanna share with you ONE of my absolute favorite ways to not only get leads, but also get them faster while not having to pay for them. '
You need to understand a principle that all of us Internet marketers understand… Whoever can pay the most to acquire a customer wins.
You can even have a worse product, but be able to spend more to acquire customer profitably, and you will WIN against the people who have better products.
It's ONE of the major reasons why, when big MLMs say things like, "The product's so great, just go get it in front of the people and it sells itself."
That might be true to a very small percentage of people… But the reality is, if I can spend $50 to acquire a customer and you can only spend $5, I am going to dominate you, even with a worse product.
That’s why you have to think about this like, "Okay, so how do I actually make a lead machine?"
All I do is teach people how to make lead machines, and wait for them to qualify themselves and say, "You know what, I am interested, Stephen. I'm interested in whatever you're doing. Let me come over and start chatting with you."
I have some numbers here and what I don't want this to be is like, "Look at Stephen showing all the numbers of all the stuff he's making."
Could you raise your hand right now and be like, "I will not get offended".
FRONT-END PRODUCTS ARE UNAFFILIATED WITH MLM
I wanna share with you real life stats of things that I'm actually doing… This is just ONE of my products that is actually generating leads for me.
Qualifying them and teaching the ones are a good fit. I'm not saying that they're not good if they don't join my downline… Some of them already have one, which is great, they should stay in theirs.
I'm not trying to pull from other places. That's not what I'm doing here. What I'm saying is there's a group of people who are already unhappy with what they're in.
There's a certain kind of ‘moon's aligned’ individual.
Q: Is it everybody?
A: No… And it shouldn't be.
What I do is create these front-end products that are unaffiliated with my MLM.
It doesn't even say what I'm in. It's unaffiliated.
… I have something literally in the front here.
I don't talk about it, I'm not speaking about it, I'm not saying the name of the product. I'm not even alluding.
I keep my nose so clean. I'm not saying what it is that I'm actually in… And I know it drives some of you guys crazy.
But that's the point!
I create these front-end products that attract the dream person that I would love to have inside my downline.
WHAT FRONT-END PRODUCTS DOES YOUR DREAM CUSTOMER WANT?
It's gonna be really hard to attract your dream customer or your dream downline member if you don't even know what that looks like.
Get good at defining what your dream is… And we talk a lot more about that.
If you're liking this stuff, go to secretmlmhacks.com and grab the program.
So I’ve got my dream customer… And what I'm gonna go do is figure out what this person is struggling with.
I'm gonna figure out what things they're having a hard time with.
Maybe they haven't gotten over their fear of talking to somebody.
How can I make a general product (meaning it's not MLM company specific) teaching people how to overcome their fear of speaking to people?
What I do is list a whole bunch of problems…
Problems and problems and problems and problems and problems and problems…
I go through and I look to see the ones that I could solve, like, "Oh, you know what, I actually know what it's like to be afraid of speaking to people, here's how I got over that."
What if I was to film a small little course and sell that for a little bit of money?
SELL IT…
