Today I wanna talk about mainstream MLM advice.
This is gonna be a fun episode ;)
I went on Google and I googled…
… Stuff like that.
I grabbed a whole bunch of blogs and I started power reading through them and finding ALL the advice they were giving.
A lot of them were like, "The Top 10 Steps To Be a Top MLMer", and stuff like that.
So I was like looking at the TOP 10 steps or the TOP 3 strategies or whatever.
As I was looking through all of them… Some of them just made me flat out laugh.
So what I’m gonna do is walk through them here…
Just in case somebody's wondering if I'm throwing rocks… I AM.
https://youtu.be/msZgv8szCEg
The purpose of it is because, a lot of people who follow this show and have been consuming my stuff or have been in Secret MLM Hacks and then become a student… What's interesting is a lot of people will be like, "How have I never known this?"
Look at the information that you have available to you. Please don't feel guilty.
Don't feel weird. I'm here to help justify that.
One of the reasons I started doing this is because I started looking to see what kind of information the MLM world has available.
A: Not much.
I was like, "Well I could probably make quite a splash" and we are.
So I'm gonna walk through some of these so-called ‘Top Tips’ that I compiled.
MLM ADVICE #1
One of the first things that people say will cause success is that you need to find a company with a product you LOVE.
I love my iPhone… But I have never in my life had this iPhone put money in my pocket.
How much you love your product has NOTHING to do with your ability to actually make it sell.
Nothing. It has ZERO to do with how well it sells.
Nothing at all.
Have you ever walked out in a room and said, "I love this product, it's just so awesome," and your true passion is what sells it?
You can get sales like that… But it’s not very likely, and usually, they don't stick very long.
Passion does not equal profits.
When I was in college and we were talking about the entrepreneurial space a lot. I took A LOT of entrepreneurship classes and they would say things like, "You need to be passionate about what you do."
Now I understand that in the long term you should feel passion around it because it gets challenging and not much else will pull you through… But passion is not a sales strategy.
Passion is not a marketing strategy.
You're NOT gonna get money just because you love the thing that much.
THAT was the #1 piece of MLM advice.
You have to find a company that you love the product…
Or you could just make an effort to share your business and product every day.
Or just build a funnel and it'll pitch every moment instead of every day.
Set a goal.
In the last month, we had 3,000 people hit one of my new funnels.
That's 100 people a day.
Physically, I wouldn't be able to keep up with that.
You can bend time with funnels.
MLM ADVICE #2
Now, these are some good ones…
Identify your target market.
At first, I was like, "Sweet," but then I kept reading and it was like, for example, "Do you only want friends and family or do you want people outside of friends and family?"
And I was like, "Crap, that started so well."
MLM ADVICE #3
Another good one was to listen and then sell the solution.
I actually wholeheartedly agree with that.
Listen to people and sell the solution.
I wish they had talked more about storytelling though.
MLM ADVICE #4
Learn how to market.
That was a good one, but then when it said to learn how to market, it was like, "Create a big list."
I was like, "NO"
MLM ADVICE #5
Figure out how to stand out from other distributors.
I really agree with that piece of MLM advice.
Figure out how to stand out from other distributors.
You know what's funny is, I actually learned this as a door-to-door sales guy. I was knocking on doors and it was sooo hot.
I was doing door-to-door sales selling pest control six years ago. It was the middle of the summer and it was sooo hot.
So one day I went over to McDonald's just to stand in the AC and funny enough, half the other sales guys were in there also trying to cool off.
We were all sitting there in this McDonald's just sucking up their AC for a little bit when this guy walks up and he goes, "Hey, I need your services. When can you come by?"
Since we were a group of salesmen, we were all looking at each other wondering who's gonna take the sale.
"No, no, you take it. No, no, you take it. You take it," until suddenly our boss pointed at somebody and they got the lucky laydown sale.
That experience didn't leave me.
We walked away and I started thinking about it. It didn't matter who that guy chose. We ALL sell the same thing with the same product, with the same fulfillment.
We had the same trucks, we had the same uniforms, we had the same pitch, we had the same cheesy jokes at the same points in the same pitch.
It did not matter to that guy who he bought from.
Now tell me how that's different from MLM distributors?
We all sell the same product with the same pitch, with the same scripts, with the same stupid jokes, with the same methods.
THIS is what I realized walking away from that McDonald's that day… The other salesmen are actually my competition.
But they were also my friends and family. Funny enough, I grew up with a good percentage of the people who were selling pest control with me that summer.
Your upline and your downline is your competition.
Finding out how to stand out from other distributors was an amazing piece of MLM advice. I wholeheartedly agree with that and that is what Secret MLM Hacks teaches.
MLM ADVICE #6
Another great one was to develop a system for follow-up.
I was like YES, absolutely.
If you heard my last episode, I just talked about that.
You need a system for follow-up. It's typically where you'll make most of your money, both in selling products and recruitin...
