How you guys doing? How you guys doing? That intro, I love my intro. I think it's awesome, but I want to switch it up here sometimes. It's stuck in my head all the time. Hey, I got up pretty early. I love getting up early. I get up at about 4 o'clock when I can. My perfect day gets me up at 4 o'clock, which means I have to go to bed like 10:00. That's totally fine, but I was getting up, and I built this gym in our third car garage. I love lifting. Lifting is a ton of fun. I love it because it's a competition with myself. I didn't realize it, but my wife also got up at the same time, and she was just on our living room on the other side of the garage door inside the house. I was lifting pretty heavy, and I was trying to beat some records and goals and stuff like that.
I was really pushing myself hard, and I was dead lifting. Dead lifting is my favorite lift. After you deadlift like super hard, like stuff kind of gets a little bit hazy in your vision, which is pretty normal. People are known to slightly black out a little bit. Not like in a bad way or anything, but you're like, "Steven, how does that sound? Where's the good way?" I was like yelling, like screaming and stuff. I didn't realize that she was on the other side, and she thought I was hurt. She got all scared and nervous and everything and I was like I was killing a babe. Like what, yeah. Anyway, hey guys, I'm excited for today. It's pretty early still. I'm excited for this week.
I've been planning out my weeks really intensely before the week actually happens, and it's been amazing what it's been doing for my day. I hope that you guys are doing that as well. There's so much purpose, there's so much clarity on everything I need to get doing. Today one of the things I'm going to be doing is I'm going through ... A lot of you guys might know, if it's your first episode here, just know that this podcast has been documenting me creating and launching my Secret MLM Hacks course, Secret MLM Hacks product. We had about 37 people join us during the launch, which is great. Tons of people applied to join my downline, which is a lot of fun, which invigorates everyone else. Keeps everyone else moving and things like that.
I'm getting an average of one to two people per day asking to join my downline, which is hilarious. I don't reach out to anybody. I don't do any of the face to face stuff very much. You know what's funny? I was talking to some of the people though like, "Awesome. Now what do you say face to face?" I'm like, "You know what? I kind of solved my own problem. I really don't talk about it at all face to face with anybody." I don't know. The subheadline for the thing was how do to X, Y and Z without friends and family even knowing that I'm in MLM and that's true. I think my parents and my family kind of know-ish that I'm in I, but not really. I think they think it's not like a real thing, or I don't know. I don't know, but that's the whole point.
That's the reason I built these systems was to solve my own pain, and it's been working, and it's great. That's why I built the product to show everyone what I was doing as well. It's not a pitchfest. I don't show anyone. I don't even tell anybody what MLM I'm in, but it's been a lot of fun. Today what I'm building now or what I'm finishing is about three or four months, I did the first draft of the workbook that goes with the course. It's fantastic. It's fabulous. I love workbooks. About four years ago, three, four years ago ... Excuse me. I'm getting over a cold again, but about three or four years ago, I was going through this workbook. Actually I've got it right over here called DotComSecrets Ignite.
It's a workbook. It's not like it's huge or anything, but I went page by page by page through it about four years ago. When it said, "Hey, do this, this and this," I did not move on until I did it. When it said, "Now do X, Y and Z," I did X, Y and Z and I did not move on until I had those things done. It was in the middle of college and I was hiding literally in the basketball stadium box office seats. I think I've told you guys this before. I would hide up there. I didn't have money really to get into the thing I wanted to. What I did is I went through that workbook literally page by page by page by page, and I planned out everything that it said. I did everything it said to do. When it was time for me to launch, I had all my ducks in a row.
I knew where things were going. It made me answer the hard questions. How are you going to find people? How are you going to sell? What's the sell point? All that stuff. Where's the traffic coming from? What's cool is that it helped me apply everything that was being taught in a video course. I've set it up slightly the same way. I tend to think when I get someone's course ... I buy a lot of people's courses and got books all around me. I love studying. I love learning. I tend to think like hey, I'm going to through this entire massive thing. I'm going to go through all of it. Just watch it all in one shot and then I'll see what I want to do after that.
It never works that way though. There's always so much stuff. I'm sure you guys have all done this. You read a book and you're like, "Oh my gosh. That was great. I should go apply that." You're like, "Well, I'll keep reading." You forget about it, right? There's a really, really great TED Talk by Mel Robbins. Mel Robbins is fantastic. She talks about The 5 Second Rule. The 5 Second Rule basically says look, if you have an idea, if you've got that thought that pops in your head and says, "I should do X, Y and Z," right, if you don't act on it in five seconds, it's gone. Right? Your head pulls the emergency break. Your head says, "You know what? There's too much risk involved with that."
Even if there isn't, your head starts to find and search for a risk for it so that you feel justified and not doing it. Does that make sense? The whole point of what I'm trying to say right here is that I kept thinking it through, I got the first draft of this workbook back and it looks fantastic. It's so cool. Oh my gosh. I'm so excited for it. Anyway, it's going to help a whole bunch of people. Apply my course and actually get the stuff done so that they're not stuck in this like learning cycle. I talked about that a little while ago too, but so they're not stuck in the learning cycle. I'm excited to actually get this thing out there, but I'm going through and I'm making edits. One of the things in here talks about relationship creating.
Now I know a lot of people call it relationship marketing or other things besides MLM, which kind of makes me laugh a little bit. MLM. MLM. I talk about relationships and not in a way that I think people really think about it. What you do in here though is you list out a whole bunch of people that you wish were in your downline or who were buying from you or specifically the people who have lists of the people that you wish you could sell to. Right? You got two ways to really go about this MLM thing. Okay? This is what I want to talk about today. There's really two ways to go about this MLM thing. The first way is the way that it's traditionally taught. There's nothing wrong with it, but it takes forever.
The other way is more of the way that I do it, which gets people applying to join my downline which is amazing. Then I give everyone in my downline those same systems so they can keep duplicating. Anyway, there's really two ways to go about it. The first way, okay, imagine this. I used to go backpacking a lot. I grew up in Littleton, Colorado, which is like right between Denver and the mountains. I mean I was skiing since I was five. Skied like crazy. Tons of skiing. Lots of backpacking. Lots of outdoor stuff. I absolute love that kind of stuff. I haven't been able to do as much of that lately, but I still love it. I remember there was a summer we went on a three week backpacking trip.
