It takes a ton of time to create a following. Here's how I leverage the followings already created by Celebrity MLMers...
BUILDING A FOLLOWING TAKES TIME
I have SO MANY books about MLM books on my bookshelves. It takes a long time to write a book or create a product that attracts people to you. That's why a lot of people will write books. To make them look like more of an authority figure.
It takes a long time to build those things though.
I don't want to spend tons and tons of time creating products.
Sometimes it can be so overwhelming that you end up NOT doing anything. It can stop you using the internet for online leads and automation. That's a BIG mistake.
It takes a long time to, not only build a product, but to build a following. A lot of time, money and energy.
Your entire business could be around creating that following. There are TWO specific strategies that I'm going to teach you so you can leverage what is currently out there to get a lot of eyeballs on your very, very fast.
How many people wish that you had Eric Worre's following? Think about authors for a second.
I have so many books. Tom "Big Al" Schreiter, pre-closing for Network Marketing. Your Best Year in Network Marketing by Mark Yarnell - total rock star.
I've spent a grand on books so that I know who the influences are.
If I know they're publishing, then they're an influencer.
WRITING A BOOK IS FREAKING HARD
Oh my gosh, it's hard. Let's say I really am big into "Big Al" Schreiter. It's classic. He's a classic.
Q: What's an easy way for me to go capture Big Al's people? A: Use his stuff.
Go figure out which person, which big influencer out there has people that you can tell you'd love to have inside your downline or buying your products.
Let's say that there's an MLMer out there that absolutely freaking loves, supplement stuff. Like Beach Body. Beach Body has a podcast that's the number two podcasts for MLM in iTunes. It's driving me nuts. I want to knock em out so bad. I want to be number two next, then I'm going for Simon Chan, who's number one with MLM Nation.
If I want Big Al's audience, one of the easiest things to go do is to call them up. "Hey, can I get a hundred copies of your book at a discount?".
Most people will say yes. You pay him the money. You're going to get a discount on it. And you literally used that book as your FREE + shipping book.
Now you drive the ads to people who like the Big Al Facebook page. They're very likely to buy.
What you've done is you've essentially list hacked Big AL.
You have taken products, that are really, really cool and delivered them to the audience that he has spent time, money, energy, and parts of his life to develop.
NOW they're coming over to you and you're getting them in the door with something that they're familiar with. Use your stuff as the upsells though. Upsells, downsells, that's your stuff.
Their going to start building a relationship with you. That's one really sick way to do it.
CELEBRITY MLMERS STRATEGY
Here’s another really cool way to do it. Let's say I still want Big Al's people. Contests are incredible. This is an amazing strategy.
Russell Brunson did it once. Let's go with Eric Worre. That dude has a butt-load of books and courses. One of the easiest things to go do is go get some of their most expensive products.
Let's say you spend a grand or two. You're going to make way more than that during this. Run a contest to that same person's audience.
I would go to Eric Worre's audience and every Facebook page that has anything to do with him and I would start a contest.
You could use things like King Sumo, kingsumo.com. It's a great place for contests.
You get people to opt in, opt in, OPT IN!
They become traffic that you own. They opt-in in order to enter the contest and then they share it with their friends in order to get the unadvertised bonus on the second thing. It creates virality, BOOM!
Now you've got yourself this sweet little system. There are people who have collected lists of hundreds of thousands of people with this very strategy.
How much money did it actually cost them to get that list though?
Statistically, if you're gonna run a Webinar, you're usually gonna spend $3 - $5 per registrant. Three to five dollars for someone to join your list.
You might spend a dollar to get someone on your list through Google Ads. List like that aren't as hot.
If you get several thousand people inside of your list, and they spend $50 - $100 on a product, that's worth a lot.
WHAT HAPPENS AFTER THEY OPTIN?
What do you do next? You just go dump them into your paid prospecting funnel.
On Amazon after you purchase something that show you a list of products. People who bought that also bought this. I love that list. It does half of my shopping for me. Let’s say I buy a TV. Most of the time people get a TV mount. Most people bought this one. Sweet, I don't have to look. DONE.
You can have people come in, "Hey, check it out. I got Eric Worre's course, right? I'm bundling all this stuff together. Enter in, and you get a chance to win it all for free.”
They enter in, they share it, "Hey, by the way, did you know that I got this sick book over here also. You can get it right now. It's free plus shipping" or "Did you know I got this bundle of other interviews from all these other experts. It's only $27."
You get a whole bunch of people on the list. Massive list growing strategy. Works fantastically well.
Not only do you get a buttload of people on the list,...
