I'm very excited to be here today and introduce a guest and one of my good friends.
We're actually partnering in a product that you might not know about.
I thought it'd be cool to bring the genius behind the product itself on the show and tell you guys about it and why it's been so awesome.
My guest today is one of the most sought after Chatbot builders that I know of.
Even amongst the ClickFunnels inner circle, Nico is one that is consistently mentioned and pointed back to.
Being able to have him on the show is a real treat.
Without further ado, everybody please welcome Mister Nico Moreno.
CHATBOTS FOR MLM WITH NICO MORENO
How are you doing, man?
Nico Moreno: Oh, I'm doing great, Steve. Thanks so much for having me.
It's a pleasure to be here. I’m really honored and excited.
Steve Larsen: This is awesome. Thanks for taking the time.
Nico Moreno: Yeah, absolutely.
Steve: I can't remember how it was we got connected…
Nico Moreno: I remember, I think…
Steve: Do you? Okay. You can tell the story. [chuckle]
Nico Moreno: Well, I remember the first time we talked... The first time we spoke in person.
It was at Funnel Hacking Live two years ago in Dallas.
Steve: Yeah.
Nico Moreno: I signed up for the FHAT event and I was asking you about it.
I was like, "I don't know if this is right for me."
And you were like, "Oh well, here's all the things to consider."
That was the first time we spoke in person. Other than that, I'm not sure if we were connected before or after on Facebook…
Steve: Yeah. I started thinking about ways I could use Chatbots for MLM and webinars… Things like that on the internet, and more things in the MLM space.
I can't even remember who it was, but somebody in Russel's inner circle that was like, "Oh my gosh, you have got to see this guy. His name's Nico."
And I started looking through your stuff, and I was like, "This guy is as psycho about Chatbots for MLM as I am about funnels, and I love that."
I was like, "I need to get connected with this 'cause it's so crazy."
I don't remember how it happened…. But I reached out and you said YES!
THE MOST SOUGHT AFTER CHATBOTS FOR MLM
For anyone who doesn't know… Nico is one of the MOST sought after Chatbot builders.
He created really cool Chatbot sequences for the MLM space, specifically for our purposes.
If somebody wants a sample of your product or they want to get on the phone with you, it guides them.
It lets them control the conversation rather than you trying to sell them.
How did you get started building chatbots?
Nico Moreno: It's an interesting story…
One-and-a-half - two years ago I saw that it was possible to add a Messenger Chatbot to a Facebook ad and I was like, "Oh, that's new. Okay, I'll just try it out."
So I tried it out and it worked pretty well for an ad. I got some decent results.
Then I started playing around with this software, ManyChat, which is the software that I use to build Chatbots for MLM. From there, I was like, "Hey, you know what? These worked pretty well for my ads, I wonder if there's a way to get people to sign up for my webinar."
I've had a bunch of different Facebook groups throughout the years. But at that point, I had a decent sized Facebook group. I was like, "Hey, what if I invited people to a webinar but I had them register by clicking on my Chatbot link instead of with email?"
TESTING CHATBOTS FOR A WEBINAR
So I tested that… And it was partly because I was lazy.
I didn't wanna set up the email sequence and I also wanted to experiment and see if it worked.
So I got my Chatbot link all ready and I was like, "Hey guys, I'm doing a live webinar this Thursday. If you want to attend, click on the Chatbot link and get signed up."
The results were INCREDIBLE.
I can't remember the exact number… But I wanna say I had a 50%-60% show-up rate.
Steve: WOW.
Nico Moreno: For my LIVE webinar, which is...
Steve: That's NOT normal.
Nico Moreno: I didn't set up any emails for the webinar and I was getting 90%+ open rates on the Chatbot messages too.
Steve: 90%?
Nico Moreno: Yeah. Some were even close to 100%. It was crazy
Steve: That's higher than a text message to a friend.
Nico Moreno: That's so true. Sometimes you just don't respond to your friends… But people respond to Chatbots.
That was the first time I really got into them. I was like, "There's something really special here. I know that all my friends in the Funnel Hacker community and ClickFunnels community do webinars too. They need to know about this."
USING CHATBOTS FOR YOUR WEBINAR
As you probably know the typical show-up rate for a webinar is in the 20%-30% range.
Steve: Yeah, if it's super good you’ll get 20%-25%.
Nico Moreno: So when I got 40%-50% from using that little Chatbot, I was like, "Holy crap. This is something that all my friends need to know about."
Then I started talking about it and showing people what I had done for that webinar to get so many people showing up.
A big part of your webinar strategy is the actual follow-up sequence after the webinar. Because I had such an incredible open rate on the Chatbot messages, I noticed people were buying more of the offer through the follow-up sequence.
It was pretty cool. That's how I got into building Chatbots and helping other people with Chatbots for MLM.
I just did it for myself and then I realized, "Wow, there is something really special here." And then I started sharing it with other people.
Steve: What you were doing is NOT normal.
Nico Moreno: It's so unintuitive.
But at the same time, once you see it in action and once you see it behind the scenes in your ManyChat account, you're like, "Oh okay, it makes sense."
CHATBOTS FOR MLM ARE BETTER THAN EMAIL
It's the same overall strategy and psychology as an email sequence for webinar registrations.
But it's that much BETTER because it's personalized. It lets the prospect or the lead engage with your Bot ...
