In Episode 66 of The Alchemy Podcast, Doug sits down with Alex Hall, one of the most influential women in the door-to-door industry, for a wide-ranging conversation about leadership, self-awareness, and what happens when you stop performing for love and start leading from wholeness.
Alex's path into sales wasn't the typical one. A marine biology major who discovered climate change in college and knocked doors for free to pass environmental legislation in Florida, she stumbled into solar because someone was finally willing to pay her to do what she'd been doing for nothing. From there, her analytical background and natural organizational instincts launched her through corporate roles at some of the biggest solar companies in the country, eventually leading to two companies of her own.
The episode goes deep on what separates real leaders from people who just watched a leader work, why the best teams blend healthy masculine and feminine traits, and how getting clear on your core values is the single biggest unlock for recruiting with abundance instead of scarcity. Alex also breaks down the three skill sets every top performer needs to develop before stepping into management, and why most companies unknowingly build around a shaky leadership foundation.
Timestamps of Key Moments:
00:00 -- Intro: why Alex is at the top of the list of influential women in door-to-door
01:55 -- Leadership as a lifelong pattern: bead boxes, team captain, and parents who led by example
04:40 -- Marine biology, microplastics, and knocking doors for free before anyone would pay her
08:10 -- Top rep, only female, and the analytical edge no other sales admin had
13:10 -- How to spot real experience vs. someone who just watched a manager work
14:35 -- Victim mindset, ownership, and the red flags that never fail
18:30 -- The masculine/feminine performance matrix and why the healthiest teams need both
24:20 -- The origin of Shut The Fluff Up and what "no fluff" consulting actually means
27:30 -- The three skills top performers need before becoming leaders
31:00 -- Core values as a recruiting and decision-making superpower
37:00 -- The Hoffman Process: self-worth, high standards, and the "worthy of love if" pattern
39:30 -- Doug's vulnerability: how his dad's pride became a pattern that nearly broke his relationships
46:40 -- Going back for her MBA when everyone said she didn't need it
48:30 -- Having her first baby and becoming a hundred times more urgent as a CEO
52:30 -- Accessing a new dimension of love
56:30 -- The League Fiber: 500+ reps, 43 states, and the vision to become the Vivint of fiber
01:02:00 -- 2026 is the year she does it all
Follow Doug:
IG: https://www.instagram.com/doug_cartwright/
Join the Alchemy Accelerator: https://www.alchemysalescoaching.com/
Subscribe to my YouTube Channel: https://www.youtube.com/@AlchemyPodwithDougCartwright
Follow Alex Hall:
IG: @iamalexandrahall
