Jacob and Marco Yim talk about effective communication, public speaking, interviewing and resumes. With over 10 years of experience in speaking, training, and workshop facilitation, Marco knows that anyone can become a great communicator. With the right training, preparation, and mindset, speaking can shift from feeling like a nightmare to an energizing, confidence-boosting experience.
Whether you’re trying to land a new job, presenting at a small meeting, or demanding a refund on a defective product, speaking with impact matters!
Enjoy!
About Marco
- Marco started his undergrad hoping to become a lawyer.
- In his last year of studies, he decided that he didn’t want to be a lawyer.
- He worked as a technical writer for two years.
- He transitioned to working as a customer success rep at SAAS companies.
- He started his own company: Extempra to help young professionals speak with confidence and credibility in the workplace
Other’s expectations vs. your own path
- Marco’s parents expected him to be a “professional”
- Have a frank conversation with people about what you want in life.
- Over time, they’ll come to see that it’s the best path
All experience is valuable
- Every experience, no matter how big or small is an opportunity to hone your skills.
- Jumping around to different roles can provide a lot of different experience in different areas.
- Moving around is great as long as you can tell a narrative of your professional experience.
Customer Success
- SSAS - Software As a Service
- A customer success rep owns the customer experience from beginning to end.
- They meet with customers and help them reach their goals.
- They help the customer grow and nurture the companies relationship with the client.
- The best way to grow any business is by nurturing the relationship with the client.
Public Speaking
- Instead of focusing on problem areas, think about what you are good at.
- Find your strengths as a speaker and really focus on those.
- FILLER WORDS! There is actually an acceptable number of filler words.
- They can help the audience process what we’re saying.
- UMS, AHS, AND FILLER WORDS: WHAT DOES THE RESEARCH ACTUALLY SAY?
- You don’t have to be incredibly enthusiastic and energetic to be a good speaker. If you don’t have as much energy, double down on more facts and research. You can be just as impactful as a speaker.
- 1.28 filler words per 100 words is the tipping point.
- Filler words can contribute to authenticity.
- If you moderate your pace, you’ll use less filler words.
- Get immediate feedback! Becoming aware of your quirks as a speaker will help you change them.
- Record Yourself!
Interviewing Skills
- Speaking and Job interviews are similar.
- Structure is incredibly important. The interviewer should be able to write clear notes on what your answer was.
- Prepare for the common questions (Example: “What are your strengths/weaknesses”)
- There are 5 Major types of questions:
- 1: Generic About you questions
- 2: Situational/Behavioral questions
- 3: Technical questions
- 4: Negative-reframe questions
- 5: Extemporaneous questions
- THE BIG 5 INTERVIEW QUESTION TYPES INFOGRAPHIC
- Back up your answers with stories!
- When you don’t know what to say, use the first thing that comes to mind.
- PEP- Point, Example, Point
- If you can’t think of an answer, explain your process to the interviewer.
Resumes
- FORMATING
- Be careful. Keep your formatting simple so that Applicant Tracking Systems can go through them.
- If you’re applying to a smaller start up, it can be more creative.
- Keep the formatting clean and consistent.
- CONTENT
- Give details!!
- Instead of saying that you “planed an event” explain exactly what you did to plan the event.
- Give statistics, numbers and key indicators. Show that you know the measure of success.
- Drill deeper!
- ALWAYS adapt your resume to each job application.
- Use keywords and choose which experience and bullets to include.
- To help with this, you can have a master resume that you adjust.
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