Description

AI & Antonio’s First 200 Moves

5/3/23

Creating a Lead Generating Brand that Ends in Big Ticket Sales 

• Rethink the way you understand business
• What Adonia needs to do up front is be McDonald’s
• What she needs to do with the course is Chick-fil-A, Winston, and getting mimosas while getting your feet done
• It’s going to be efficient
• She needs to have four transactions
• In the course, she’s going to have more information
• Have questionnaires
• Have surveys
• The course is not about her customers learning; it’s about Adonia pampering
• Adonia is going for value, not volume
• Adonia needs 6 things

Phase I: Easy Access Media

1. Webinars
2. Podcasts
3. YouTube videos
4. Facebook videos

• She needs to have the dependability like McDonald’s
• She’s going to use these things as “do you want fries with that”
• She needs 7 things at minimum in Easy Access Media

Phase II: Training My Customers to Spend

• She has so much content that she’s charging, but no one knows about it
• This is a secret, silent step
• She’s training her customers to pull out their wallets in this phase
• This means trust

Phase III: Adonia’s Course

• This is where Adonia is efficient
• The course is Winston

Phase IV: Adonia Writes Her Own Ticket  

• Since they trust Adonia, she’s now going to ask them to tell her about their employers that she wants to know
• She’s only doing things where she can turn down offers

How to Sell From the Stage

• Split it up in 2 ways:

1. The show

• You mastering your approach 
• You’re accounting for this question: What is the most dramatic thing that I can show my audience that will create trust and certainty in the mind of my audience?
• It needs to be so strong, that within 5 seconds, people say you’re the real deal
• Everything is entertainment
• Every 2 minutes Adonia is speaking, she’s saying something that people didn’t know
• Your entire presentation needs to be a whole soiree of how fantastic you are
• The audience is asking 5 questions:
• A. Can I trust this person?
• B. Is this person competent?
• C. Is this person talented?
• D. Is this person the leader I’ve been looking for?
• E. Does this person have my back? 

1. The close

• Don’t sell the course; sell the joy of the lifestyle for getting in the course
• Let your audience know up front that you will not work with all of them
• Don’t be a commodity; people won’t buy from you
• There’s an attendance policy
• You have to have a written notice of why you couldn’t log on
• You’ve got to let people know that everybody can’t have you
• You’re looking for people who are looking to change the world
• You’re not looking for desperate people
• Let people know you have what they need
• Understand that bread and water are the only things on this planet that are needed; everything else must be sold

Closing Thoughts

• You can’t be a show not closing sales

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