Description

Discover the secrets to turning your podcast into a lucrative venture with insider tips on audience building, marketing strategies, and monetization platforms. Learn from ATSJR's marketing training session as we unveil the steps to attract super fans and secure profitable ad contracts, ensuring your podcast's success.

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Introduction

• Good morning, ATSJR company marketing training.
• Topics:
• Podcasts
• Monetizing podcasts
• Recommendations for monetization platforms
• Audience growth monitoring

Building Your Audience

• Importance of building an audience before monetizing.
• Metrics to focus on:
• CPM (Cost Per Mille) - money paid per 1000 listeners or downloads.
• Key strategies:
• Marketing your podcast
• Using effective hashtags
• Conducting and marketing interviews
• Giving away free items to boost audience
• Creating catchy names for your podcast

Marketing Your Podcast

• Make sure the podcast name is attention-grabbing.
• Promote through various methods:
• Hashtags
• Interviews and their promotion
• Engaging content and giveaways
• Ensure easy recognition similar to music and video scanning.

Monetization Strategies

• Show screenshots and examples of successful monetization:
• Payments per episode
• Companies advertising on podcasts
• Calculation of potential earnings:
• $228 per episode for a 60-second ad translates to $13,000 per hour for a podcast.
• Emphasize the profitability and potential earnings from podcasts.

Audience Interaction

• Importance of interaction with your audience:
• Using show notes to encourage sharing, downloading, and commenting.
• Offering communication channels (e.g., podcast phone for texts).
• Utilize interviews to tap into the interviewee's audience.
• Upload interviews to YouTube to build a broader audience.

Podcast Content and Presentation

• Design engaging and attractive podcast covers:
• Use larger letters, bright colors, and minimal text for easy recognition.
• Examples of top podcasts and their designs.
• Length of podcasts:
• Can vary significantly (e.g., Joe Rogan's 2 hours and 40 minutes).

Platforms and Tools

• Use tools like Chartable to track rankings and audience analytics.
• Platform recommendation: Red Circle for its comprehensive features and analytics.

Advertiser Relationships

• Establishing relationships with advertisers:
• Be reliable and responsive.
• Handle last-minute ad placements efficiently.
• Examples of successful advertiser relationships and contracts.

Podcast Production Tips

• Basic equipment needed:
• Smartphone
• Noise cancellation headphones
• Free audio editing software
• Royalty-free music from YouTube
• Steps for production:
• Record using smartphone
• Edit audio
• Add royalty-free music

Monetization Platforms

• Platforms like AdvertiseCast for monetization.
• Importance of accurate reporting of downloads and audience metrics.
• Examples of pricing for mid-roll ads and other ad placements.

Building Super Fans

• Steps to creating super fans:
• Get attention
• Convert into customers
• Build into fans
• Develop into super fans
• Benefits of having super fans for long-term success.