Strategy Meets Creativity: Based in Edmonton, Alberta, Dee Higdon has spent seven years building a successful business working with small to mid-size companies. She credits her background in journalism for instilling the diligence and versatility needed for entrepreneurship. Dee emphasizes the importance of aligning goals with tactics, defining a strong brand identity, and choosing clients based on mutual understanding. Discover how to create strategies that attract and retain the right audience while driving long-term success. Learn more at deehigdon.com.
