This edition of Untold is with luxury travel market and community builder, Serge Dive.
Serge talks about his early career and how after studying Financial management at the university which should have led him to a career in Investment Banking, he joined the Ministry of Finance to hold a wide variety of international events promoting France’s many greatest exports including, fashion, technology and french gastronomy over the globe.
Following such a successful event in the UAE, Serge was headhunted by the Government of Dubai and became a Deputy Director in Paris where continued success led to the Government asking Serge to also take up the reigns for promoting Dubai Tourism. With Serge’s passion for pleasing people the move into the travel industry was inspired.
Amongst the travel landscape, Serge spotted a gap in the market and with both the vision and fortitude launched what has become an iconic show – ILTM on the Cote D’Azur in Cannes. Following the show’s tremendous success, Serge expanded the show taking it to Shanghai with ILTM Asia in 2008.
Following the sale of ILTM to Reed, Serge did not slow down and has become even more prolific with successful shows under his company banner This is Beyond including: LE Miami, We are Africa, Pure Life Experiences and Further East. Serge covers all of these shows with tremendous illustrative narrative and conveys with passion how these events are driven by purpose and how they have built genuine communities.
Never standing still and always innovating Serge also talks about 2021 and the recent announcement of This is Beyond, Private Members Club called the House of Beyond (www.thehouseofbeyond.com) as well as hinting at 3 new events to launch – watch this space.
