Billy Gene, our podcast guest for today says his superpower is having to see the best of both worlds. He grew up with parents who grew up on welfare who made their way up. So Billy got to see and experience both the worst neighborhoods and the best ones.
However, entrepreneurship is a new thing for him. He didn’t knew any from his family who does business and didn’t even knew the word until his high school days. But what intrigued him about it is when he got to experience how his college friends were living in luxury because their family got big businesses. Then and there he knew he wanted more of that lifestyle.
Now he owns businesses with $5-10 million revenue a year. He is big in digital marketing such as Facebook ads. In this episode we will know exactly why every entrepreneur needs to know how to market, what’s stopping entrepreneurs to scale up, why businesses needs to niche down their product, and what you need to do if you want to start in entrepreneurship.
Here’s What You Missed
Knowledge Nuggets
Back in the days Billy started a mobile oil change company where they got a thousand door hangers and hang to every single door. They were almost sure they’ll be busy with work tomorrow, but they got zero calls. That’s the time he knew he needed to depend on someone else for marketing. That’s where he realized marketing is the key to making money.
[5:47] Sometimes people struggle not with going after their dreams but with what other people will think about it. You need to have self-confidence and that comes from the little wins. You’ll have moments of self-doubts, but if you know that you know your stuff, no one can talk you out of your craft.
[10:44] Experience is everything. You have to taste something to know that’s what you like. When you see it in perspective that is when you’ll feel the warmth, the vibe and energy and you will know you are not coming back.
[15:43] Don’t lose sight of your privileges and say you did everything on your own. Because you did not. That unawareness creates so much entitlement. And that applies to all people of all levels. If you are in that mindset, you are going to lose at some point.
[18:11] You do not have a business until you have marketing. Until then, it is only an idea. If you are not reaching the masses and they are not buying.
[23:20] Do not do something you hate for money. Because it will never work out. You will never do the work required to make it work. You can never love it enough and you’ll find every way to get over with it.
[27:49] Ignorance and arrogance stops new entrepreneurs to grow. It is the ignorance of not knowing what you do not know and the arrogance that you are so blessed that you think you will figure everything out with yourself.
[30:21] Stop looking to the majority to validate your nonsense. Listen to people who already got the result that you want and who’ve done it a hundred times. So even if they are your friends or your family, if they haven’t got what you want to achieve, do not listen to them.
[33:08] The 90-10 test for entrepreneurs. If you are going to audit your day, are you spending 90% of the day selling? So, first hire someone who can take over the tasks that is reducing your ability to focus on profit-producing activities. Another thing is that your business should be simple and you need to scale down your product.
[39:15] You do not need social proof before starting your business. Feeling the need for social proof comes from fear. They are afraid to be judged by others for not having huge followers. To get away from that feeling, you need to hone your skill set. Get really good at something, and the money will come because you’ve gotten good at selling too.
[50:04] Nothing changes from thinking about an idea, only by experimenting about it. You are never going to find out if you like something or is good at something by just thinking about it. Act on it.
Important Reads and Links
Billy Gene Instagram: https://www.instagram.com/billygeneismarketing
Billy Gene Facebook: https://www.facebook.com/billygeneismarketing/
Billy Gene Website: https://billygeneismarketing.com/
Billy Gene Podcast: Billy Gene Is Marketing Offends The Internet
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