In this weeks episode, Arima’s founder Joyann Boyce and Arima team member Jade Pett break down some campaigns from Pride 2023.
This includes Adidas' "Let Love Be Your Legacy", Outvertising's "Stand Your Ground," and the Dylan Mulvaney and Bud Light drama.
Watch the episode on YouTube here: https://youtu.be/sPSARNnXNfA
You can find the transcript here: https://www.arimacompany.com/marketin...
Useful links:
Adidas Let Love Be Your Legacy: https://www.adidas.com/us/blog/1013385-let-love-be-your-legacy
Adidas TikTok clip: https://www.tiktok.com/@officialfashionmoements/video/7233808279602859269
Outvertising Stand Your Ground: https://www.outvertising.org/news/stand-your-ground
Dylan Mulvaney and Bud Light: https://www.them.us/story/dylan-mulvaney-bud-light-drama-explained
Gillette, Samson’s Story: https://www.youtube.com/watch?v=7kLypuCI2MU
BodyForm, Womb Stories: https://www.youtube.com/watch?v=JZoFqIxlbk0
Arima & Co newsletter: https://www.arimacompany.com/newsletter
You can find Joyann at: https://twitter.com/joyannboyce
You can find Arima at:
https://www.linkedin.com/company/arim...
