Description

Dan Murphy, President of MAG Insulation, is running one of Michigan’s top-performing commercial and residential insulation companies. But with explosive growth and a tight labor market, he’s feeling the squeeze — not in leads or bids, but in trained field technicians to get the work done. That’s where Nick Sonnenberg and Jay Abraham step in. From rethinking recruiting strategy to optimizing bidding, this episode dives deep into what it takes to unlock operational leverage in the construction industry.

In this episode, we help Dan:

1. Develop a creative, full-time recruitment strategy to secure field technicians and fuel expansion
2. Optimize bidding with data-driven insights to increase close rates and profitability
3. Reallocate team roles to unlock capacity and reduce hiring pressure



Learn more about Dan and MAG Insulation:

• MAG Insulation: https://maginsulation.com/
• Dan Murphy: https://www.linkedin.com/in/dan-murphy-b5760848/

Want to get in the hot seat? Submit your business right now at theoptimizepodcast.com.

If we think you’re a good fit, we’ll get you on the show. ®