Description

In this episode, Shena and Jerry discuss the importance of networking for business owners. They emphasize the need to network with intention and purpose, focusing on connecting with the right people who can refer clients or collaborate. They highlight the value of networking within your own industry and finding networking events where your ideal clients are present. They also provide tips on how to network effectively, such as listening actively, offering solutions to pain points, and following up with one-on-one meetings. They encourage business owners to start networking, even if they are introverted, and highlight the long-term benefits it can bring to their business.

Takeaways

• Networking with intention and purpose is crucial for business owners.
• Identify your ideal client and focus on networking with people who can refer or collaborate with you.
• Networking within your own industry can be beneficial and lead to valuable partnerships.
• Listen actively during networking conversations and offer solutions to pain points.
• Follow up with one-on-one meetings to deepen connections and provide further value.
• Even introverted business owners can succeed at networking by mentally preparing and focusing on building genuine connections.
• Start networking and reap the long-term benefits it can bring to your business.

Chapters

00:00 Introduction to Networking

03:16 Networking Within Your Industry

07:31 Finding the Right Networking Events

09:24 Active Listening and Offering Solutions

11:20 The Cost of Networking