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In this Notorious Mass Effect segment, Analytic Dreamz dives into Sanju Rathod’s 2025 Marathi hit “Shaky,” featuring Isha Malviya. With 120M+ YouTube views and 1.5M Spotify streams, this folk-Afrobeats fusion redefined Marathi pop. Analytic Dreamz explores its viral dance challenge, dominating Instagram Reels and YouTube Shorts, and Isha’s buzzworthy 40-kg lehenga performance. From digital-first strategy to cross-genre appeal, learn how Rathod’s artistry and G-Spark’s production made “Shaky” a global Marathi anthem, captivating urban youth and influencers alike.
