It is no surprise that most people out there are visual learners these days, especially with the amount of time we spent in front of screens in 2020.
If you are an SMB, and you want to explore video production to get your message out there, where should you be concentrating your efforts to make the most impact? Social Media? General Advertising? Sales Presentations? Internal Communications? Product Pages? Industry Conferences?
The answer could be all of the above, but make sure you have a partner that eats, sleeps, lives, and breathes video production. We are joined by Jon Seiler, Founder, Producer, and Editor at Jonathan Seiler Productions.
Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.
Steve welcomes his audience and promotes Tommy D’s new show Philanthropy in Phocus. He then gives a quick summary on the concept of the show. He talks about the struggles businesses face due to the pandemic. His focus is promoting SMBs or small or medium businesses. Steve gives a bio on his guest Jon Seiler. Jon is the founder of Jon Seiler Productions, a production company that does video production and design., He is a music and film lover with a bachelor’s degree in Fine Arts. Steve then switches gears by talking about story based selling as a strategy SMBs can use to expand their businesses. He quotes a book written by Jeff Bloomfield on how to effectively sell using imagination rather than logic. Steve introduces another book “Friends, Followers, and Customer Evangelists: The 2010 Business Owner’s Guide to Social Media”.
Steve welcomes Jon to the show. Jon talks about what his company does, which is video production. He says everything is customized, therefore, there is no template. His priority with every client is using visual stimuli to tell a business owner’s story. Steve and Jon talk about the editing process and the importance of multiple takes to “have the best representation of the story”. Jon’s saying when it comes to editing is “less is more”. Steve talks about the uptake of virtual learning and training due to the pandemic. Video content is the best way to retain information, according to Jon. Jon talks about the versatility of video content. He tells a story of a friend who uses video content in an afterschool program.
Steve asks Jon to talk about the “madness” behind the video production profession. He talks about one of his first jobs where he worked with a landscaper. He also talks about an experience he had with a criminal defense attorney. Jon expands on his problem solver skills and the curveballs he’s been thrown as a video editor and producer. Jon says “video is not a cheap medium”. He talks about the advantages of badering. Steve and Jon talk about how SMBs often get caught up in their idea without taking into account the process and costs of making that idea become reality. Jon talks about the changes that arose due to the pandemic such as Zoom-mitzvah.
Steve asks Jon what people should take away from this show. Jon says write down your elevator pitch and share it. He pushes SMBs to make a video to promote their businesses. Steve believes people need to get out of their comfort zones, especially now during the pandemic. Steve then plugs Jon’s website, http://www.jonathanseiler.com/Jonathan_Seiler_Prod.html.Steve and Jon talk about the struggle of getting started. Steve asks Jon his favorite TV/Movie character. He says Willy Wonka. Steve asks Jon his favorite TV show. He says Seinfield. He then asks his favorite musical instrument. It’s the bass guitar. Steve thanks Jon and closes the show.
