How are the SMBs who work with special events positioned for 2021?
My special guest would agree, it’s time to celebrate life’s moments again, without sacrificing safety for style or inclusion for elegance. If that means thinking outside the box, as it relates to the traditional wedding, sweet sixteen, or Bar/Bat Mitzvah reception, so be it...the parties must go on!
We are joined by Morgan Reed, Creative Director at Total Entertainment. Morgan and his team know that there is only one chance to get it right, and we are going to talk about he and his colleagues are making that happen in 2021.
Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.
Today’s guest is Morgan Reed, Total Entertainment’s Creative Director. Morgan got into the entertainment business at fourteen years old as a lighting assistant to a photographer and later became a bar mitzvah dancer. Shortly after 9/11 he decided that life is short and he had to really focus on this career path. Morgan takes great pride in the way that Total Entertainment is able utilize their creativity and tailor their services to the needs of each client. Steven talks about his experience with event planning and becoming ordained to officiate a wedding.
Before the pandemic, Total Entertainment does nearly 2,500 events a year. The process begins with the sales team which is run by the founder of the company, Mark Jason. Morgan believes that what separates them from other companies is that they are always updating their sales tools. Make created Event Chit Chat, an online database that they use to talk with their clients and discuss trends. In order to adjust to the pandemic, they began to host online events like game shows and it eventually evolved into full blown virtual productions like galas.
Steven asks about some of the wild things that happened in his industry due to the pandemic. Morgan Talks about the craziness of what he calls the “goal line stance,” where people were planning parties within ten days of the event date. Normally Total Entertainment will plan events two years in advance so they were scrambling to complete plans. In addition to events, they began hosting on site testing locations. With access to tests they have been able to test staff before events.
Morgan shares how he makes each event special for his clients. Most are happy to celebrate life after such a dark year. To Morgan this past year has been both a blessing and a curse. While he gained so much from being home with his family, Morgan is ready to get back to work. Steven reads Morgan's answers to the big three questions and they share a laugh over their favorite movies and characters. Visit totalentertainment.com or /virtualeventprograms.com if you want help with an event.
