If you have ever wondered what it is like to start your own SMB through the world of franchising, it can be a big decision regarding which franchise is going to work best for you.
When you ask most people what comes to mind when they hear the word "franchise," you may hear them speak of restaurant, hospitality, and leisure groups. They primarily think of big name, commercialized food establishments, that they see in proximity to every traffic light in town.
However, the world of franchising has many options these days, that weren't around years ago. Many SMBs that have maintained focus on their vision, have gone through the process of becoming a franchise, which leaves you with lots of choices for your new endeavor. Franchise consultants, and trusted advisors on the subject, may often serve as an executive recruiter, as it relates to the franchise world. They will learn as much as they can about their client's wish list for a new SMB, and look to play match-maker using a specific list of vetted franchises that are not only proven concepts, but ones that they are intimately familiar with.
We are joined by Alan Goldberg, Founder at Fran-Link - Franchise Advisory & Consulting Group. Alan works with executives in transition from the corporate world, entrepreneurs, newly minted MBA’s and career-switchers looking to re-boot and spin their careers in new directions. He is the guide that upcoming SMB owners partner with, to navigate the wilderness of franchising.
Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.
The first segment opens with Steven Frey reintroducing the show and plugging other TalkRadio shows. Steven then discusses an organization called Big Frog and their website. Steven then gives the topic of today's show, ‘what franchise is for you?’. On today's episode the guest is Alan Goldberg, founder at Fran-link, franchise advisory and consulting group. Alan Goldberg has worked with small to medium size businesses in almost every aspect for many years. Alan Goldberg then goes into a brief history of his career and how he managed to get into franchising and stay there. Advertising is where Alan Goldberg started his career and it was in advertising where he found his love for the business. A major life event then steered Alan towards ultimately getting out of the corporate world and starting his own business.
The second segment opens with Steven Frey re introducing the guest Alan Goldberg, founder at Fran - Link, and continuing the story of Alan's beginning in the industry. Steven then relates his experiences to Alans, then asks Alan the method behind his madness. Alan then gives Steven a rundown of his process when dealing with clients. Steven asks Alan what the specific details he looks for when pairing clients with businesses. Alan gives each person a zorical profile and he claims that this has helped him decide what company will be a great fit for the client. This profile gives the exact info Alan needs for accurately deciding where they fit best with a company. Alan claims that a bit of self awareness and knowing what motivates you personally is not only a lesson for everyday life but also in the franchise industry.
The next segment opens with Steven picking up the conversation with a new direction in questions. Steven asks Alan what he sees in the industry on a daily basis. Alan says that the field being interesting is an understatement, he says the past 12 months have forced people to either restart or reboot. This has given people a great opportunity to decide whether a restart or moving on is better for them. Alan says the pandemic made people consider conducting business that they never would have in the past. According to Alan this had a much more positive impact on businesses than a negative one. Alan tells Steven that the pandemic opened up a chance for business owners to re engage with their careers. This has opened more opportunities for people looking to get into the industry. Alan says that the ever changing demographic lends itself to an ever changing market and how business could be conducted.
The final segment opens with a return to the conversation from before break. Steven asks Alan what the audience can take away from the show to make immediate improvement. Alan then gives the audience advice to believe in yourself and move yourself to make changes. Alan says these basic things to keep in mind will have a bigger impact on your life or business than you think. Steven then affirms Alan's advice and congratulates his business model.
