It's filled with interpolations as well as guests: Lennon and McCartney get songwriting credits on the opening track for his use of "Michelle." R. Kelly gets a credit, too.
After months of speculation, delays and heart-shaped haircuts — and a surprisingly tight lid on the content — Drake’s new studio album, “Certified Lover Boy,” has finally arrived… an hour behind its expected release time, coming in at 1 a.m. ET instead of midnight. For an album he first promised would come out a year ago, what’s 60 extra minutes?
His guest list for the project includes Jay-Z, Kid Cudi, Lil Baby, Lil Wayne, Rick Ross, Young Thug, Future, 21 Savage, Tems, Project Pat, Yebba, Giveon and Ty Dolla $ign.
John Lennon and Paul McCartney are credited as co-writers on the opening track, “Champagne Poetry,” for an interpolation of the Beatles’ “Michelle.” Likely more controversially, the legally and morally embattled R. Kelly gets a credit on “TSU,” which also listsJustin Timberlake and Timbaland as co-writers. Later on the album, “Way 2 Sexy” makes use of Right Said Fred’s “I’m Too Sexy,” among many other interpolations on the album. “Papi’s Home” includes borrowings from Montell Jordan’s “Daddy’s Home.”
The track list wasn’t revealed until two hours before the album’s release, when it appeared in handwritten form on Drake’s Instagram account, and even then it didn’t include mention of the featured artists. However, Drake did end up teasing most of those in the 48 hours leading up to “CLB” being delivered, in an unusual billboard campaign — with something that was closer to Taylor Swift’s cloaked penchant for Easter eggs than Kanye West’s multiple public work-in-progress playbacks.
Starting on Wednesday, Drake’s fans in the social media world were discovering and sharing what was presumably a low-budget promo campaign that went highly viral: a series of billboards around the country (and in at least one case, overseas in Ethiopia) that offered subtle or strong hints of who the guests on the album would be, primarily based around putting said billboards up in those artists’ hometowns.
Drake’s return comes after his most extended hiatus between major studio albums yet. The rapper’s last full-length offering of entirely new music came with his 2018 album “Scorpion.” The other long-form projects that he released in the interim, “Care Package” and “Dark Lane Demo Tapes,” were both repurposed songs that had either been out for a while or had leaked.
There had been speculation that Drake and West might go head-to-head on the same release date, in an old-school hip-hop sales battle. However, West, at least, was not down for that. After it was reported that West had quietly scheduled his release for Labor Day weekend, Drake publicly revealed he was also coming out with his album that weekend. West then moved his release up to last Sunday, in a sneak attack, ensuring five days of distance between the two rivals.
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