The PlayStation 5 finally launched yesterday, and to accompany the release, rapper Travis Scott made an epic 10-minute video celebrating the new console. The video, “A Travis Scott + Cactus Jack Experience - PS5: Unboxing Reimagined,” doesn’t actually feature an unboxing at all — it’s something more like a short film. Unsurprisingly, there’s a decent amount of gameplay footage, showing off Spider-Man: Miles Morales, Ratchet & Clank: Rift Apart, Astro’s Playroom, Horizon Forbidden West, and more. But all of that is in the first few minutes, after which the video goes beyond just being a sizzle reel of games. Scott, for some reason, plays a PS5 on an enormous TV in the middle of a desert. Later, he personally gifts PS5s to two lucky kids from a PS5-themed van in a parking lot. Then, the video cuts to a musical performance by James Blake. After that, there’s a tribute to Pop Smoke, a rapper who died in February. The whole video is unlike any console marketing I’ve ever seen.
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