In today's episode of Culture Camp, Jason and Vince discuss their digital marketing agency, which offers services like email, SEO, paid ads, social optimization, and public relations. They emphasize the importance of tailoring marketing strategies to the ideal customer profile (ICP) and positioning. Black Jet Strategies, a fractional C-suite service, aims to provide affordable, expert guidance on marketing and revenue operations. They highlight the need for comprehensive business solutions, including culture and leadership, to ensure marketing success. The approach is likened to a swimming pool, starting with shallow end consultations before diving into deeper, more strategic marketing efforts.
Tweetable Quotes:
"If you're not growing, then something's broken." - Jason Haugen
"If you're going to do marketing, you might as well get the most out of the money that your spending." - Vince McCullam
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