In today's episode, Jason and Vince discuss the importance of positioning in branding and marketing. They highlight the significance of identifying what sets your product or service apart, such as speed, quality, or price, and how to communicate this effectively. Vince introduces the "round your bases plus two" method for positioning, which includes answering basic questions about your business and articulating why you are unique and valuable to your ICP. Jason shares his experience of unintentionally positioning his company on customer service and communication, which contributed to its success.
Tweetable Quotes:
"Own it and then say it from the rooftops and scream it and be loud." - Jason Haugen
"Your position needs to be what sets you apart." - Vince McCullam
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