Description

Marcy Axelrod (Authenticity & How We Choose to Show Up):

• 🌟 Understand Your "Levels of Showing Up": Most people operate in "Just Showing Up" (Level 2 - like sleepwalking). Aim for "Truly Showing Up" (Level 3 - fully present, connected, thriving) by making a conscious choice.
• 🧠 Leverage Your Two Attention Systems: Recognize the difference between your left hemisphere's task-oriented focus and your right hemisphere's capacity for deep connection and meaning. Learn to consciously shift to the right for richer experiences.
• ❓ The Power of Choice: You can learn to choose how you show up in any moment. Simply asking yourself, "How am I choosing to show up right now?" can initiate a powerful shift in presence.
• 🤝 Reconnect with Embodied Intuition: Authenticity is felt. Practice observing others non-judgmentally ("Just Like Me" compassion) to build empathy and strengthen your ability to trust your own perceptions and be true to yourself.
• ⚓ Master Grounding to Respond Consciously: When triggered by fear or judgment, learn grounding techniques to manage your internal state, allowing you to respond thoughtfully rather than react automatically.

Mike Peterson (Leadership in the Age of Digital Disruption):

• 💻 Lead Through Technology, Not Just With It: Shift from merely providing tech tools to deeply integrating technology into your company culture, daily processes, and leadership behaviors for true adoption and impact.
• 🛡️ Modern Servant Leadership is Tech-Enabled: A key role of leaders today is ensuring their team has the right technology, training, and support to be efficient, effective, and successful.
• 🚶 Executives Must Model Tech Use: For any new company-wide tool (e.g., project management software) to be adopted, senior leaders, including the CEO, must actively use it and demonstrate its value in their own work and communications.
• 🌐 Ensure Consistent Hybrid/Remote Treatment: Avoid creating an "in-office" vs. "remote" divide. Ensure all team members receive information and opportunities equitably and simultaneously to maintain trust and cohesion.
• 📹 Build Trust Virtually with Intention: Foster strong relationships in remote/hybrid settings through deliberate actions like consistent video use in meetings, virtual team-building activities, and digital "open door" hours for leaders.

Ryann Liebl (Creating Content for Your Small Business):

• 🗺️ Strategic Content is Planned, Not Random: Don't just "feed the beast." Develop a 6-12 month content strategy aligned with business goals, identifying content needs and distribution plans in advance.
• 🎬 Storytelling Drives Connection & ROI: Even for B2B companies, compelling storytelling (your company's history, values, differentiators) is crucial for engaging audiences and increasing sales.
• ✨ Content Quality Must Reflect Brand Quality: Especially for businesses aiming to impress clients, the professionalism of your content (particularly video) should match the quality of your products/services.
• 🔄 Maximize Content with Multi-Purposing: Plan shoots and content creation with repurposing in mind. A few days of professional filming can yield dozens of assets for various platforms and uses (website, social, sales, HR).
• 📊 Analyze, Iterate, and Improve: Track the performance of your content (engagement, conversions). Understand what resonates with your audience and use that data to refine your strategy and repeat successful actions.

Nathan Newberry (AI & Content for Scaling / Personal Branding):

• 🗣️ Build a Value-Driven Personal Brand: Create content that consistently provides genuine value to your target audience, aligning with the "7-11-4 Rule" (7 hours of engagement, 11 touchpoints, 4 platforms) to build trust.
• 🔥 Align Content with Authentic Passion: Ensure your content themes stem from a genuine alignment of your skills, experience, AND passions. If you're not passionate, your audience will sense it, and it won't be sustainable.
• 🤖 Embrace AI as Your Content Co-Pilot: Use AI tools to handle 80-90% of the drafting work for scripts, blog posts, social media content, etc. Then, infuse your human touch and train the AI on your specific voice and style.
• ⚙️ Expand AI to Streamline Operations: Leverage AI beyond content creation for tasks like managing DMs, sales call analysis, email/calendar organization, and team efficiency to buy back valuable time.
• 💪 Master AI to Become Irreplaceable: Focus your human efforts on high-EQ activities like genuine influence, strategic thinking, and deep client relationships – areas where AI currently can't replicate human depth. View AI mastery as a key skill.