Every game projects an image, and that image can have a huge impact on the experience when you play it, whether or not it actually has anything to do with how you play. One of the most powerful ways to make a game accessible to the easily-intimidated isn't to make the rules simpler or the game more friendly, but to put cute pictures on the box and on the pieces. Why does cuteness have such a powerful effect on us, and how does it change the way we play?
