In 2009, Google introduced the use of rich snippets, a way to show additional information in the SERPs to help people better understand what they click on and how relevant a page is to their search. For online business owners, investing in Google rich snippets can greatly increase your ranking on Google if used efficiently. This article explores the benefits of Google rich snippets and how to optimize them effectively using the schema markup testing tool. Read on to learn more. https://advdms.com/blog/unveiling-rich-snippets/