On today's episode, Bimma Williams, Creative Director and Co-Founder of Claima Stories, has been making big strides with his independent creative content agency. Connecting brands to consumers via authentic storytelling, rooted in representation and purpose. But, it took him pivoting his brand from working at Nike and Adidas, to owning his own turf and raising $100 million to support creatives of color to find his true path.
Bimma's Instagram: https://www.instagram.com/bimmawilliams/
Claima Instagram: https://www.instagram.com/claimastories/
Bimma LinkedIn: https://www.linkedin.com/in/bimma/
Claima Stories YouTube: https://www.youtube.com/@claimastories
2:03 Bimma's career beginnings
5:19 Not having a seat at the table
15:00 Vision behind @claimastories
17:30 The growth of Claima Stories
20:10 What you build won't be for everyone
21:32 What brands aren't getting right
25:39 Capitalism vs Supporting Underrepresented
27:03 The Claima Stories journey
31:39 How can creators of color build their brands
35:48 Importance of networking horizontally
38:45 What's coming up for Bimma
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