Do you remember when coke had that huge campaign where they had people do taste tests between coke and pepsi. It was such a huge campaign and the company was an established company but they were still doing tests when it came to their brand. So why is it that some of you have a business but have never tested your ability to provide the necessary duties to keep your business afloat. Lets talk about the 2 paths that your business can be on and if you are on the correct one.
