In this episode, Tim and Randy will dive deep into the discussion of what marketing is and should be for fitness businesses. The first thing that goes into a gym owner’s mind when they think about marketing, is lead generation. They always feel that what they ultimately need to grow their business are leads, but they’re not conversant with the fact that how those leads come in and what they come in from determines the success or failure of a marketing campaign.
Marketing for a gym should be about attracting prospects who will end up as actual gym memberships, and what a gym owner should base their marketing off on is the solution to the problem that their gym is solving for people. Getting a marketing company or a third-party entity or individual to run a campaign to generate leads for a gym would be a waste of time for the owner, because leads almost never turn into clients.
They should instead focus their marketing more on the education and nurturing process in as far the problem a gym is solving is concerned. Tim and Randy will explain that further and teach us how we can create relationships with the right leads and prospects, and conduct our marketing in such a way that consumers will choose our gyms and our services as the solution to their needs. Stay tuned for more.
Key Takeaways:
Additional Resources:
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If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit
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