In this episode, Tim and Randy will explain exactly how a gym owner can elevate the client experience in their gym to that of a Michelin star restaurant. Client experience was one of the things they highlighted in their predictions podcast for 2020 as being one that will make the difference in 2020 for gyms that will either make it or fail. There are too many fitness options for people out in the market which gives gym businesses a lot of indirect competition. And even though a gym is training oriented, for potential clients, every fitness oriented business like a yoga studio or Pilates studio is an option they can choose instead of a gym.
To clients, everything comes down to the experience and results they will get at a fitness facility regardless of whether it's a gym or any other form of fitness facility. Therefore, every gym owner must work on improving their client experience, so they can stay competitive and grow. Tim implemented the same at Pulse Fitness this year, so they could do better than in 2019, and he started by creating the standard for customer experience. That way, everybody from the clients to the staff, will always know what the standard is at Pulse.
Tim and his team did three meetings in a row to figure out what their baseline expectations were and then used them to create the customer experience standard. Stay tuned to learn more as he breaks that standard down into the 10 experiences any client can expect to receive during their visit to Pulse in 2020.
Key Takeaways:
Additional Resources:
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