When was the last time you revamped your trial offer? Tim and Randy discuss what you should be offering to your marketplace and how to attract the clients you desire for your premium services.
In our interaction with gym owners, we see some of their offers, hooks and we question some of the things they are doing. You'll see some gyms offering a free consultation, which, frankly speaking, is no longer appealing to anybody. Whatever offers you are giving your prospects, you should look a little harder and try to make it more appealing.
To see greater success, Tim and Randy suggest that you have to realign your offers because they will greatly impact what type of membership a prospect eventually decides to pay for. For us here at Pulse Fitness, the offer has always been a trial, which is a condensed version of our normal bestselling membership.
To have an appealing offer, you have to be clear on who you want to attract first. It's okay to say no to somebody who is not a good fit for your business model since you can't service everybody. Once you are clear on your ideal client, you can then create an offer that appeals to them and always make sure you over-deliver on it.
If you want to learn more about how you can make your offer more appealing, Click Play on this episode and hear us take you through the process of servicing your prospects before they become your members.
Key Takeaways
Additional Resources:
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If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit
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