Today, we have a question for you…
Why on earth do we in the fitness industry feel like we have to give away some of our services for free in order to attract clients?
I mean, scroll through your social media feed and notice that all fitness ads have something promised for free. It might be a free week, free consultation, free sessions, etc. There’s always something in there for free.
This rarely happens in other industries. Clients are expected to pay for the services and goods they consume.
We want to throw a flag in the ground and declare that you should not be giving away any of your services for free.
How then do you market your business? Listen in for a foolproof strategy to attract clients without giving away anything.
Key Takeaways
- Why do we give away services for free (03:25)
- Don’t devalue your services by offering them for free (04:38)
- Don’t compete on price (06:52)
- Market the benefits of your service, not the price point (08:19)
- Cost vs. value (12:11)
Additional Resources
- Learn more about our Coaching Program for Gym Owners
- Learn more about The Iron Circle
- Grab your tickets for 2023 FitPro Growth Summit Use Code WORM for 25% Off
- Business Talk with Fitness Professionals Facebook group
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