In the fitness industry, we generally don't talk a lot about attrition. It's common to hear people talk about how they signed on an X amount of members but rarely will you ever hear about the cancelations.
Yet, this is a huge reality in our industry.
There is no single gym that has 0% attrition. No matter how good your service is, some clients will always leave for reasons beyond your control.
The secret lies in understanding how to cover that attrition and even get ahead. And this doesn't always mean adding more members because there's a ceiling to how much money you can spend on marketing.
Tune in to this episode for some practical tips on how best to solve the attrition problem we all face and get ahead!
Key Takeaways
- The fitness of business (01:26)
- What's a good attrition rate? (03:21)
- Growth vs. decay (08:07)
- How to get ahead (10:34)
- Why clients leave (13:53)
- How to solve the problem once and for all (14:09)
Additional Resources
- Learn more about The Iron Circle
- Grab your tickets for 2023 FitPro Growth Summit
- Learn more about our Business Accelerator Coaching Program for Gym Owners
- Business Talk with Fitness Professionals Facebook group
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