For the longest time, fitness marketing has only targeted a small population segment. This small segment lives at the top of the fitness awareness triangle.
You can think of it as the warm traffic that readily responds to a fitness ad and is likely to change gym membership from one gym to another fairly frequently.
At the bottom of the fitness awareness triangle is the vast population who don’t even know the connection between fitness, weight, and the health problems they face.
We are leaving a lot on the table by failing to educate these masses about the benefits of working out regularly.
The problem with only targeting the small segment at the top of the triangle is that we compete with all other fitness facilities for these people, making marketing expensive.
We also have to sell our services to the bottom of the triangle.
How do you do it?
Tune in to find out some ways we think you can do it!
Key Takeaways
- The 2 types of selling fitness (01:32)
- The fitness marketplace awareness triangle (02:08)
- How to market to each of the segments (05:55)
- Content-based marketing (06:43)
- Attack the bottom of the triangle (08:38)
- The challenge of selling fitness (14:15)
- Fitness marketing has to change (17:50)
Additional Resources
- Learn more about our Business Accelerator Coaching Program for Gym Owners
- Learn more about The Iron Circle
- Grab your tickets for the 2023 FitPro Growth Summit Use Code WORM for 25% Off
- Business Talk with Fitness Professionals Facebook group
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